The Golden Age of Israeli Startups: Product Innovation (Part IV)

In the previous parts of “The Golden Age of Israeli Start ups” we covered the state of the venture capital industry in Israel, some of the most recent venture funded companies and the M&A activity of Israeli companies. None of the above matter, without compelling products that solve a user’s need. Innovation is the propagator [...]

Just In: Innovid Media Raises $3M For In-Video Product Placement

Genesis Partners, an Israel-based fund focusing on seed stage investments, was the sole investor in a $3 million funding round of Innovid Media, developer of an innovative interactive video advertising platform. Following the investment, Genesis partner Jonny Saacks will join Innovid’s board. Jeff Pulver, known as the VOIP expert and organizer of the VON conference, was a seed investor in [...]

Adap.tv Gets Video Advertising Right

Hate watching those not-so-short ads before getting to your video of interest?
Adap.tv recently launched its video advertising platform, matching advertisers to video content elegantly.
How does it work?Adap.tv scans the video content displays contextual ads at the bottom of the video player while the video is being played. Their systems analyze the video’s text [...]

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