Global From Day One: Innovid Approaches Product/Market Fit with iRoll™

Innovid, a New York-Headquartered company which maintains an R&D Center in Tel Aviv, has developed a “clickable canvas” technology which enables advertisers to add interactive capabilities to new and existing video content

Sponsor Love: AdMob Mobile Analytics Explained

The AdMob Mobile Analytics tour is underway. Now, you have a chance to see the range of features built into the first version of the product straight from Admob’s CEO, Omar Hamoui.
In the below video, Omar describes how the insights from Admob’s mobile analytic platform can help you make data-driven decisions for your [...]

Sponsor Love: AdMob Introduces Mobile Analytics

AdMob, the largest mobile phone advertising platform (and a proud sponsor of VC Cafe) has just launched AdMob Mobile Analytics, offering an easy way for advertisers to track their mobile impressions. The service is given for free and it’s currently in beta.
AdMob Mobile Analytics is designed to help mobile site owners make decisions based on [...]

Sponsor Love: Thank You AdMob

If you’ve heard anything about mobile advertising, chances are that you’ve heard about VC Cafe’s new sponsor – AdMob. Serving over 2 billion targeted ads a month, AdMob is the largest mobile advertising marketplace in the web.
The methodology is simple: Through its advertising platform, AdMob brings together buyers and sellers of mobile ads. Publishers simply [...]

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