Online ad startup TayKey has raised $9 million in a B round led by Sequoia Capital, Softbank Capital and Crescent Point. This brings the total investment in TayKey to $11 million, since its inception in 2008.
Amit Avner (@AmitAnver), TayKey’s CEO, says he has started coding at the age of 10, and created his first ‘business’ at the age of 14. In a recent article, he was quoted saying:
Taykey empowers advertisers to tap into the real way audiences move online — in vast flocks not determined by age and gender, but by interests
Taykey provides ad targeting solutions based on trend analysis in social media. Rather than focus on demographics data, Taykey gathers analytics on topics that are trending in social media and provides clients with targeted advertising in the form of Facebook ads, promoted trends on Twitter, or search ads – in close to real time. The data Taykey collects remains anonymous, and advertisers pay Tapkey on a cost per action (CPA) basis – as defined with each client.
Taykey plans to use this round of funding to grow its 19 person team in Herzliya and New York. Several openings are already posted on its website.
I'm a former general partner at google ventures, head of Google for Entrepreneurs in Europe and founding head of Campus London, Google's first physical hub for startups.
I'm also the founder of Techbikers, a non-profit bringing together the startup ecosystem on cycling challenges in support of Room to Read. Since inception in 2012 we've built 11 schools and 50 libraries in the developing world.
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