For the founders out there… There’s raising smart money, and then there is raising money smartly.
The fundraising process can be daunting for entrepreneurs, and often involves a process of ‘frog kissing’ to find the right fit with investors. Many VC funds report that they invest in less than 1% of the opportunities they screen in a given year.
In an effort to help founders minimise frustration and making the fundraising process more efficient, I published my first post in Forbes, covering the five filters VCs apply before taking the first meeting with a startup.
Check out my new Forbes profile and read the full post here: The Five S’s Of VC Deal Filtering
The main takeaway is to do your research before you embark on your fundraising process, and put together a thoughtful target list of investors to approach. When you’re a hammer everything looks like a nail, but ignoring this advice might result in wasted energy and time.
Feedback is very welcome, as well as suggestions on what other content you’d like me to cover, offering a friendly VC perspective.
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