Green Road raises $13 million from existing investors and appoints Jim Heeger, a silicon valley veteran as the new CEO. The Israeli startup developing anti-accident and fuel saving technology for the car. Check out this video to see the technology in action. In the company’s official announcement, Heeger said:
“GreenRoad is one of those rare opportunities; it’s an extremely well-positioned company offering a compelling solution to an existing and growing problem. In this case, our driver performance management solutions deliver real, measurable results including improved safety, reduction of crash-related costs and savings in fuel consumption and emissions.”
The funds that participated include Benchmark, DAG Ventures, Amadeus, Richard Branson’s Virgin Green and Generation investment management, Al Gore’s fund. Green road has raised over $45 million to date.
He is a former General Partner at Google Ventures (GV) in Europe, former head of Google for Entrepreneurs in Europe, and founding head of Campus London, Google's first startup hub. Eze writes on Israeli tech, venture capital, artificial intelligence, and founder strategy.
He is also the founder of Techbikers, a nonprofit that brings together the startup ecosystem on cycling challenges in support of Room to Read.
