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June 4, 2026 Weekly insights on Israeli tech, venture capital, and AI
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Popular TV Programs Find Online Audience

Should Hulu, Boxee and Joost revisit their business model? 

According to logo_bigOphir Bar-Zohar via Haaretz: So far 160,000 viewers have paid the 9 NIS and signed up for the channel that broadcasts nothing but the Big Brother VIP reality show 24 hours a day. Since the show took to the air last Sunday, some 90,000 HOT cable subscribers and 70,000 Yes satellite viewers have ordered the paid package for the show’s five weeks on Channel 20. Channel 2 franchisee Keshet will split the money with the companies.

The subscription model for a small nominal fee would dramatically decrease the number of users, but on the other hand, it offers the viewer both guaranteed up time and less annoying adverts. If it works for a small market like Israel, I would advocate that it’s worth testing in the US.

bigbrother
The Big Brother Player displays an ad, and allows users to switch between cameras in the Big Brother Celebrity house
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Co Founder and Managing Partner at Remagine Ventures
Eze Vidra is the founder of VC Cafe and the co-founder and managing partner of Remagine Ventures, a pre-seed fund investing in ambitious founders at the intersection of AI, technology, entertainment, gaming, and commerce with a spotlight on Israel.

He is a former General Partner at Google Ventures (GV) in Europe, former head of Google for Entrepreneurs in Europe, and founding head of Campus London, Google's first startup hub. Eze writes on Israeli tech, venture capital, artificial intelligence, and founder strategy.

He is also the founder of Techbikers, a nonprofit that brings together the startup ecosystem on cycling challenges in support of Room to Read.
Eze Vidra
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Eze Vidra
About the Author

Eze Vidra

Eze Vidra is the founder of VC Cafe and Managing Partner at Remagine Ventures. He has written about Israeli tech, venture capital, AI, and startup building since 2005.

  • Founder of VC Cafe
  • Managing Partner at Remagine Ventures
  • Two decades covering Israeli tech and global venture trends
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