The word Optimization has been abused in the past couple of years: it can be applied to speed, scalability, SEM and revenue. The latter is where Israeli startup Amadesa Inc excels, describing itself as “provider of website revenue optimization and personalization solutions, delivered over the internet as a service. Carmel Ventures sees the potential and backed Amadesa’s $5.4 million first round of financing.
Founded in Israel in 2004 by CTO Avi Kedmi (also served as first CEO), Avihai Ozana and Nathaniel Zenou, Amadesa helps site owners with almost every aspect of the business, ranging from customer acquisition to different aspects of monetization.
According to the company’s website, Amadesa’s technology provides dynamic content display (via onsite behavioral targeting), product recommendations, shopping cart, and billing form optimization, lead generation, data collection optimization, and A/B and multivariate testing capabilities designed to deliver greater returns on marketing dollars spent acquiring website traffic. The case studies presented on Amadesa’s site show various levels of lift with effective revenue per visitor, checkout completions, free registration signups and visitor conversion, sometimes reaching an added value of $1 million a year.
Amadesa is headquartered in Chicago and has offices in New York and a development center in Ramat Gan, Israel. The company offers both a self service solution and a managed relationship to clients mainly in the e-Commerce, Lead Generation, Dating and other subscription sites. Along with its investment, Carmel Ventures general partner Shlomo Dovrat will join Amadesa’s board. Read more at Globes.
He is a former General Partner at Google Ventures (GV) in Europe, former head of Google for Entrepreneurs in Europe, and founding head of Campus London, Google's first startup hub. Eze writes on Israeli tech, venture capital, artificial intelligence, and founder strategy.
He is also the founder of Techbikers, a nonprofit that brings together the startup ecosystem on cycling challenges in support of Room to Read.
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