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advertising
8 posts
AI’s Creative Destruction of the Ad Industry
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” —…
Adap.tv is Bullish on Online Video Advertising Growth
Apap.tv, an Israeli startup headquartered in San Mateo, and Digiday, partnered on a report that summarizes the Internet's Digital Video advertising market. Over 600 agencies, publishers, advertisers and online video tech providers provided their input on the poll back in September 2011.
Can Kontera Lead The In-Text Advertising Play?
While these days everyone is obsessed with online video and video monetization, text remains the most common form…
MediaBoost is Seeking A Capital Boost
I was really happy to find out that MediaBoost raised $1 Million from Teuza fund last week as…
IMCandy: A Sweet Way to Monetize Your Video Content
When it comes to video advertising, new contenders are popping out like mushrooms after the rain. The typical…
Nine Israeli Companies Exhibiting in Ad:Tech San Francisco 2008
I’m at Ad:Tech in San Francisco today, one of the largest conferences on digital media and advertising. I…
Just In: Innovid Media Raises $3M For In-Video Product Placement
Genesis Partners, an Israel-based fund focusing on seed stage investments, was the sole investor in a $3 million funding round of…
Adap.tv Gets Video Advertising Right
Hate watching those not-so-short ads before getting to your video of interest? Adap.tv recently launched its video advertising…