Category Archives: advertising

Adap.tv is Bullish on Online Video Advertising Growth

Apap.tv, an Israeli startup headquartered in San Mateo, and Digiday, partnered on a report that summarizes the Internet’s Digital Video advertising market. Over 600 agencies, publishers, advertisers and online video tech providers provided their input on the poll back in September 2011.

Can Kontera Lead The In-Text Advertising Play?

While these days everyone is obsessed with online video and video monetization, text remains the most common form of content on the web and still represents the largest advertising opportunity. When it comes to monetization of text, we have experienced a slow evolution: at first there were banners – Yahoo was king. Then, Google introduced …

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MediaBoost is Seeking A Capital Boost

I was really happy to find out that MediaBoost raised $1 Million from Teuza fund last week as part of a larger round that the company is looking to raise. The fund, a Fairchild Technology venture, had already invested $500K in MediaBoost last year, and judging by the prospects for the company, Teuza’s investment is …

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IMCandy: A Sweet Way to Monetize Your Video Content

When it comes to video advertising, new contenders are popping out like mushrooms after the rain. The typical problem of these companies is getting enough traction from both high paying advertisers and quality content publishers, in order to make the match between the ad and the content. Imcandy, a new Israel-based startup, presents a new …

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Nine Israeli Companies Exhibiting in Ad:Tech San Francisco 2008

I’m at Ad:Tech in San Francisco today, one of the largest conferences on digital media and advertising. I came here to see the greatest and latest of online advertising and site monetization. I was happy to see that nine Israeli companies are exhibiting in the conference. Below is a quick background on each one, from …

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Just In: Innovid Media Raises $3M For In-Video Product Placement

Genesis Partners, an Israel-based fund focusing on seed stage investments, was the sole investor in a $3 million funding round of Innovid Media, developer of an innovative interactive video advertising platform. Following the investment, Genesis partner Jonny Saacks will join Innovid’s board. Jeff Pulver, known as the VOIP expert and organizer of the VON conference, was a seed investor in …

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Adap.tv Gets Video Advertising Right

Hate watching those not-so-short ads before getting to your video of interest? Adap.tv recently launched its video advertising platform, matching advertisers to video content elegantly. How does it work?Adap.tv scans the video content displays contextual ads at the bottom of the video player while the video is being played. Their systems analyze the video’s text …

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