Invest in Israel Newsletter – July 2013 Edition

As every month, VC Cafe is re-posting the “Invest in Israel” Newsletter, published by the investment promotion center of Israel’s Ministry of Industry, Trade and Labor, which offers many helpful tools for prospecting investors.  This month marks yet another full plate of Israeli startup acquisitions by multinational corporations like Samsung, EMC and Apple. Just today, AOL announced the acquisition …

The Era of Real Time Marketing Has Arrived (Guest Post)

At Cannes Lions, no one will discuss the most significant disruption to hit the advertising industry since the internet- the transition to programmatic, real time bidding (RTB), except for maybe a few data geeks. Carl Fremont, Chief Digital Officer at MEC (WPP Group’s media buying subsidiary) is one of those Geeks and shared his perspective about RTB, “easily, the most important trend in the digital advertising sector for the next five years”.

Adap.tv is Bullish on Online Video Advertising Growth

Apap.tv, an Israeli startup headquartered in San Mateo, and Digiday, partnered on a report that summarizes the Internet’s Digital Video advertising market. Over 600 agencies, publishers, advertisers and online video tech providers provided their input on the poll back in September 2011.

Adap.tv Raises $20 Million

Following Wix’s $40 million announcement yesterday – growth capital seems to be the name of the game in Israel this week. Adap.tv, the video advertising company started by Shopping.com’s founder and former CTO Amir Ashkenazi, has announced a $20 million series C

Just In: Innovid Media Raises $3M For In-Video Product Placement

Genesis Partners, an Israel-based fund focusing on seed stage investments, was the sole investor in a $3 million funding round of Innovid Media, developer of an innovative interactive video advertising platform. Following the investment, Genesis partner Jonny Saacks will join Innovid’s board. Jeff Pulver, known as the VOIP expert and organizer of the VON conference, was a seed investor in …

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