At Cannes Lions, no one will discuss the most significant disruption to hit the advertising industry since the internet- the transition to programmatic, real time bidding (RTB), except for maybe a few data geeks. Carl Fremont, Chief Digital Officer at MEC (WPP Group’s media buying subsidiary) is one of those Geeks and shared his perspective about RTB, “easily, the most important trend in the digital advertising sector for the next five years”.
WIFI Headlines: Starbucks Dumps T-Mobile, WeFi launches Mobile and Facebook Apps
How many times have you sat down with your overpriced Starbucks soy latte and the internet couldn’t connect? Apparently too many times, because Starbucks decided to do something about it. In an official press release, Starbucks got rid of T-Mobile and announced plans to deliver AT&T Wi-FiSM service at more than 7,000 company-operated Starbucks locations …
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