“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” — John Wanamaker AI is transforming the advertising industry like the introduction of a sophisticated robotic manufacturing line into a traditional artisan workshop.…
Apap.tv, an Israeli startup headquartered in San Mateo, and Digiday, partnered on a report that summarizes the Internet's Digital Video advertising market. Over 600 agencies, publishers, advertisers and online video tech providers provided their input on the poll back in September 2011.
While these days everyone is obsessed with online video and video monetization, text remains the most common form of content on the web and still represents the largest advertising opportunity. When it comes to monetization of text, we have experienced…
I was really happy to find out that MediaBoost raised $1 Million from Teuza fund last week as part of a larger round that the company is looking to raise. The fund, a Fairchild Technology venture, had already invested $500K…
When it comes to video advertising, new contenders are popping out like mushrooms after the rain. The typical problem of these companies is getting enough traction from both high paying advertisers and quality content publishers, in order to make the…
I’m at Ad:Tech in San Francisco today, one of the largest conferences on digital media and advertising. I came here to see the greatest and latest of online advertising and site monetization. I was happy to see that nine Israeli…
Genesis Partners, an Israel-based fund focusing on seed stage investments, was the sole investor in a $3 million funding round of Innovid Media, developer of an innovative interactive video advertising platform. Following the investment, Genesis partner Jonny Saacks will join Innovid’s board. Jeff Pulver,…
Hate watching those not-so-short ads before getting to your video of interest? Adap.tv recently launched its video advertising platform, matching advertisers to video content elegantly. How does it work?Adap.tv scans the video content displays contextual ads at the bottom of…
