While Israeli startups successes are well known in the B2B space (cybersecurity, enterprise tech, devops…), B2C startups are unsung heroes… The landscape of B2C tech in Israel is blossoming, despite several challenges. Whether it’s gaming, commerce/ DTC or creator economy, there are many Israeli startups selling at over $10M and even $100M in annual revenue. …
Continue reading “The State of Consumer Tech in Israel in 2023”
Storytelling is a powerful tool for any brand, and it’s especially important for consumer products. When a company can effectively communicate the values and mission behind its product, it can form a strong emotional connection with its customers. This connection is crucial for building brand loyalty and ensuring that customers continue to choose the product …
Continue reading “Are you telling a story or pitching features?”
Venture Capital is driver by power laws, meaning that a small percentage of companies drive the majority of the returns. In other words, VCs are looking for the needle in the haystack vs. the average company to drive economic returns. But what drives better outcomes: is it enterprise tech or consumer? or a mix of …
Continue reading “What’s a better return on investment: Enterprise or consumer tech?”
I’ve previously written about Clubhouse (What makes Clubhouse great and what may cause its demise). Perhaps it’s boredom, or Zoom fatigue, but there’s something quite appealing these days about having social conversations without turning on a camera. The early buzz of Clubhouse (despite being invite-only and iOS having a total reach of about 2 million …
Continue reading “Clubhouse put a big bullseye on social audio”
What do you know about Israeli B2C startups? In this post I shine a spotlight on the consumer segment in Israel and explore the trends in consumer tech in Israel.
