Tag Archives: Consumer

Startup Benchmarks

I joked the other day that some of the best fairytales are written in Excel. While there isn’t a single magic number or set formula, understanding industry benchmarks can be really helpful to keep a finger on the pulse to measure the health of the company and make more informed forecasts.

What do you know about Consumer startups in Israel?

What do you know about Israeli B2C startups? In this post I shine a spotlight on the consumer segment in Israel and explore the trends in consumer tech in Israel.

Market Insights Tool: Consumer Commerce Barometer

For all the advertising and ecommerce startups out there: the Consumer Commerce Barometer (CCB) is a great way to gain market insights into how consumers interact with the internet as a source of information for purchasing decision. CCB is the result of a global effort by the IAB Europe in partnership with TNS Infratest and Google to quantify the role of online in the consumer journey from research to purchase.

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