Ad verification startup DoubleVerify has raised a fourth round of $33 million from private equity fund JMI Equity and Institutional Venture Partners (IVP). According to Ynet, the deal values DoubleVerify at $200 million. JMI knows quite a bit about display advertising, having bought DoubleClick before its $3.1 billion acquisition by Google.
Online Ad Manager DoubleVerify Announces $10 Million B Round
Online advertising verification service DoubleVerify announced second round funding of $10 million. The round was led by Institutional Venture Partners (IVP) and included participation from previous investors Blumberg Capital, First Round Capital, Genacast Ventures as well as private backers.