VC Cafe and Appsflyer CMO Ran Avrahamy on marketing for startups
When is the right time for a startup to bring on marketing? Are brand and storytelling important before product-market-fit? We asked Hila Shitrit Nissim*, an experienced CMO, to share her perspective on marketing in Israeli startups.
TVeez a point of sale marketing company, is moving forward with a $15 million round led by Giza and Benchmark Israel. TVeez was founded in 2004 with no VC capital – perhaps because it was co-founded by Yair Goldfinger, founder of Dotomi and one of the founders of Mirabilis, the developer of the ICQ messaging …
Continue reading “Tveez Marketing Intelligence Raises $15 Million”
Still in stealth mode, Israel-based cellular applications developer Pdway has raised $3M from “a private investor active in the real estate market.” This is the second round, following a $1M investment last year. The company has developed technology that enables the distribution and use of coupons at points of sale through cellular handsets. The founders …
Continue reading “Get discount coupons on the go with PDway”
