Strategies for Generative AI Startups to Captivate Audiences and Stand Out in a Crowded Landscape
Conversion, retention and churn benchmarks
The money shot: benchmarks on conversion, retention, and churn for key online business models
Strategies for Generative AI Startups to Captivate Audiences and Stand Out in a Crowded Landscape
The money shot: benchmarks on conversion, retention, and churn for key online business models
There are 34,000 new apps released to the iOS app store every month, but the process of helping consumers discover new apps hasn’t changed much in over a decade. In this post, I share the main drivers for app discovery as well as suggestions for organic growth for early stage startups.
VC Cafe and Appsflyer CMO Ran Avrahamy on marketing for startups
When is the right time for a startup to bring on marketing? Are brand and storytelling important before product-market-fit? We asked Hila Shitrit Nissim*, an experienced CMO, to share her perspective on marketing in Israeli startups.
The importance of picking a niche and finding your first customers
I’ve always been a fan of startup resource lists and I’ve had a dedicated resources page on VC Cafe since the blog’s inception in 2005. While some things change slowly, maintaining the list up to date proved tricky as time went by. You may have stumbled on LinkedIn posts enticing people (mainly startup founders) to …
Let’s talk about marketing and differentiation.
This week marks the annual orgy of PR excess known as the Consumer Electronics Show. More than 150,000 (mostly male) visitors, many sporting T-shirts with mysterious acronyms like “4K in HD3D”, will alternate between 2 million square feet of exhibition space and the craps tables. Unfortunately for the 3,200 exhibitors, their marketing dollars will be squandered. Although I will predict a few likely trends, when it comes to CES, what happens in Vegas really does STAY in Vegas.
Nearly 100,000 new developers created applications this year for the App Store, which rakes in 4x more revenue than Google Play. With the number of App Store applications now topping 1 million, application discovery platform Appsfire has released a fascinating end of year infographic about the App Store.
