Riches in Niches

The importance of picking a niche and finding your first customers

A digital goodie bag

I’ve always been a fan of startup resource lists and I’ve had a dedicated resources page on VC Cafe since the blog’s inception in 2005. While some things change slowly, maintaining the list up to date proved tricky as time went by. You may have stumbled on LinkedIn posts enticing people (mainly startup founders) to …

Short guide to sales and marketing for start-ups [Guest Post]

  After spending months and maybe years looking for product-market fit, you now proudly got a product and are ready to go to market. However, after a few weeks of trying to make customers fall in love with what you’ve created, you realise that nothing is as easy as “build it and they will come”. …

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