After spending months and maybe years looking for product-market fit, you now proudly got a product and are ready to go to market. However, after a few weeks of trying to make customers fall in love with what you’ve created, you realise that nothing is as easy as “build it and they will come”. …
Continue reading “Short guide to sales and marketing for start-ups [Guest Post]”
2014 will be a BIG year for Digital Marketing. AdAge’s annual survey of top B2B marketers found that 80% have boosted their digital marketing budgets, the highest proportion ever. A new wave of Israeli marketing technology startups are helping CMOs get more bang for their digital buck.
It used to be hard to find information about early stage startups. Team members (and their background), funding to date, metrics (not just the vanity metrics shared by management). VC Cafe collated the top startup intelligence tools for 2013. These include startup research, market size for startups, competitive analysis, startup maps
Marc Benioff, CEO of SalesForce gives a very energetic (almost evangelical) keynote speech on collaboration, and creating an employee social network, in front of 45,000 attendees.
SalesForce.com, a pioneer in SaaS technology has made its first acquisition in Israel, with its decision to buy Navajo Systems for $30 million, says Globes. Following the acquisition, SalesForce will open its first R&D center in Israel.
For the fourth consecutive year, TWS is taking place in Tel Aviv today with an impressive line up of judges, including silicon valley’s most prominent angel Ron Conway and his partner David Lee (which recently got media attention for ‘angelgate’), Saul Klein of Index Ventures and Seedacmp and Yair Goldfinger, founder of ICQ and Dotomi and angel investor in Israeli startups. If you’re reading this on Monday the 18th, tune in to the live stream of the conference at http://www.twsconf.com/
