Israeli Consumers Prefer ONLINE Media

In a survey released this week by Google and BCG, among the 11 countries surveyed, Israelis ascribed the most value to their online media. The value that Israeli consumers attach to online media suggests that business models will need to rapidly adapt to this new environment.

From a modest $200 million in bi-lateral trade in 1992 (when diplomatic relations were established), India-Israeli trade surpassed $6 billion in 2012-13. This number is projected to double with the passage of a Free Trade Agreement.

SXSW: Israeli startups and how to Get an ROI from the Spring Break for Geeks

SXSW can be a waste of time if your’e not careful. In this post, Levi Shapiro provides a few tips to get the ROI from the 21st anniversary of SXSW and how to meet the Israeli startups there!

B2B Marketing in 2014: Content + Technology

2014 will be a BIG year for Digital Marketing. AdAge’s annual survey of top B2B marketers found that 80% have boosted their digital marketing budgets, the highest proportion ever. A new wave of Israeli marketing technology startups are helping CMOs get more bang for their digital buck.

Mobile Game Monetization – It’s the UI, Stupid

The Smartphone Era has been good to games. This category captures more than 80% of mobiledownload revenue (AppAnnie) but earns even more from from in-app purchases and advertising. This post covers the main drivers for gaming ROI and adoption.

More than 160 Israeli Companies Exhibit at Mobile World Congress 2013

his week, 70,000 attendees will descend on Barcelona for the annual mobile techie Fiesta known as the Mobile World Congress . Among the 1500 exhibitors, more than 10% are from Israel, the third largest contingent of any country at the show.

2012 – The Year in Apps

Nearly 100,000 new developers created applications this year for the App Store, which rakes in 4x more revenue than Google Play. With the number of App Store applications now topping 1 million, application discovery platform Appsfire has released a fascinating end of year infographic about the App Store.

Lool Ventures Bets on Tactus Mobile, Unveils ZooZ

Globes reported a rumored $1.5 million A round for Tactus Mobile, an Israeli startup in the mobile payments space. The round was led by Lool Ventures, an incubator/micro fund started by ex AOL/Yedda execs and joined by Israeli angel Yuval Tal (founder of several payment startups including Payoneer) and additional private investors who led the company’s seed round.

Special: The 56 Israeli Companies Exhibiting in Mobile World Congress 2011

Israeli startups in the mobile space are once again showing impressive attendance levels, with 56 Israeli companies exhibiting in the Israeli Pavilion at the 2011 Mobile World Congress [MWC]. For the third consecutive year, VC Cafe puts the spotlight on the Israeli startups presenting at the event.

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