The Smartphone Era has been good to games. This category captures more than 80% of mobiledownload revenue (AppAnnie) but earns even more from from in-app purchases and advertising. This post covers the main drivers for gaming ROI and adoption.
Supersonic Ads Raises $4.2 Million from Greylock
SupersonicAds, the London-based Israeli startup developing social in-game advertising solutions, has announced the completion of a $4.2 million round led by Greylock Israel. $6 million have been invested in the company to date, and as a result of this round, Greylock IL partner Yoram Snir will join the board of SupersonicAds.
