The Smartphone Era has been good to games. This category captures more than 80% of mobiledownload revenue (AppAnnie) but earns even more from from in-app purchases and advertising. This post covers the main drivers for gaming ROI and adoption.
The Smartphone Era has been good to games. This category captures more than 80% of mobiledownload revenue (AppAnnie) but earns even more from from in-app purchases and advertising. This post covers the main drivers for gaming ROI and adoption.