2014 will be a BIG year for Digital Marketing. AdAge’s annual survey of top B2B marketers found that 80% have boosted their digital marketing budgets, the highest proportion ever. A new wave of Israeli marketing technology startups are helping CMOs get more bang for their digital buck.
Sponsor Love: Thank You AdMob
If you’ve heard anything about mobile advertising, chances are that you’ve heard about VC Cafe’s new sponsor – AdMob. Serving over 2 billion targeted ads a month, AdMob is the largest mobile advertising marketplace in the web. The methodology is simple: Through its advertising platform, AdMob brings together buyers and sellers of mobile ads. Publishers …