2014 will be a BIG year for Digital Marketing. AdAge’s annual survey of top B2B marketers found that 80% have boosted their digital marketing budgets, the highest proportion ever. A new wave of Israeli marketing technology startups are helping CMOs get more bang for their digital buck.
VC Cafe on VatorTV: Are Pageviews Dead?
The space of online analytics is being transformed these days. Page views are quickly becoming the currency of the past while the importance of user engagement arises. But what exactly is engagement? Join me, for a conversation with Shahar Nechmad, CEO of Nuconomy, a fast-growing Web 2.0 analytics company based in San Francisco and Israel. …
