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Could GEO overtake SEO as the primary driver of web traffic?
Consumer habits are changing. Search traffic is down 30%-50% for many websites. Is SEO dead? And what does Generative Engine Optimization (GEO) look like?
Israeli Consumers Prefer ONLINE Media
In a survey released this week by Google and BCG, among the 11 countries surveyed, Israelis ascribed the most value to their online media. The value that Israeli consumers attach to online media suggests that business models will need to rapidly adapt to this new environment.