Could GEO overtake SEO as the primary driver of web traffic?

Consumer habits are changing. Search traffic is down 30%-50% for many websites. Is SEO dead? And what does Generative Engine Optimization (GEO) look like?
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Consumer habits are changing. Search traffic is down 30%-50% for many websites. Is SEO dead? And what does Generative Engine Optimization (GEO) look like?
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