Link-IT raises $5.3 Million from DFJ for Object Detection

Israeli start up Link-IT has raised $5.3 million in a round led by Draper Fisher Jurvetson and its Israeli counterpart- DFJ Tamir Fishman. According to a source in the Israeli media, the investment was made based on a valuation of $11.7 million.

Link-IT developed technology that enables recognizing objects in an image, in a way that will facilitate “Visual Search” on the net. The company has also renamed itself to Superfish (probably a good idea – try to search for link it and you’ll see why).

Superfish started its way in July 2006 as an incubator company. Co-founders Michael Chertok and Adi Pinhas had received seed funding from Xenia Ventures to develop algorithms and internet platforms that enable object recognition in images which can be matched to similar objects on the web. If they get it to work properly the implications of this technology could be extensive: from related search e-commerce to finding similar people to ones taste on a dating site. The platform was built with scalability in mind and it can manage tens of millions of images in catalogs and social networks.

The original product in the company’s first incarnation was a bit different – a mobile search technology that enabled browsing the web by taking a picture of an object through the mobile camera. Link-IT’s technology would then identify the object and retrieve information from the web. The patent pending technology takes into account 2D/3D viewpoints, lighting, lack of focus, distances, resolutions and compression techniques.

Follow me
Co Founder and Managing Partner at Remagine Ventures
Eze is managing partner of Remagine Ventures, a seed fund investing in ambitious founders at the intersection of tech, entertainment, gaming and commerce with a spotlight on Israel.

I'm a former general partner at google ventures, head of Google for Entrepreneurs in Europe and founding head of Campus London, Google's first physical hub for startups.

I'm also the founder of Techbikers, a non-profit bringing together the startup ecosystem on cycling challenges in support of Room to Read. Since inception in 2012 we've built 11 schools and 50 libraries in the developing world.
Eze Vidra
Follow me
Total
0
Shares
Previous Article

Not a Virtual Exit: SportVU Sold to NewsCorp for $18 Million

Next Article

One bug less: uTest Raised $5 Million for SaaS QA

Related Posts
Read More

IVC: Investment dollars in Seed Israeli start ups down 28%

According to IVC Research, 28% of the venture capital investments were made in seed stage companies in 2008,…
VC Cafe Israeli startups top 50
Read More

Special: Top 50 Israeli Startups for 2011

For the third consecutive year, Israeli financial newspaper Calcalist put together a list of the top 50 startups in Israel (in Hebrew). VC Cafe took note to bring you the full list of top 50 Israeli startups in English: PowerMat, Broadlight, Conduit, PrimeSense, Objet, Kenshoo, Imperva, Anobit, DoubleVerify, Wix, SuperDerivatives, AeroScout, Siano, Waze, TaKaDu, ExLibris, SolarEdge, Adsmarket, (Matomy), dbMotion, RADWIN, cVidya, Boxee, N—trig, Cotendo, Varonis, Kontera, Outbrain, RedBend, Mobixell, Celeno, AMIMON, Pontis, Gigya, Clarizen, Mobileye, Celtro, Altair, Amobee, WhiteSmoke, Cyber—Ark, OpTier, Wanova, ConteXtream, eXelate, Peer39, Netformx, Tradonomi (eToro), Surf, Zend, Soluto
Total
0
Share