India’s digital marketing company, Ybrant Technologies has announced the acquisition of
Oridian, an Israeli online advertising company that has shown remarkable growth. According to Globes, the deal is valued at over $15 million. Ybrant was able to afford the deal, having raised $20 million from New York-based private equity and hedge fund Sansar Capital.
The eight year old Oridian is in majority owned by it’s investors – Israeli venture capital firms Challenge, Infinity Fund and Invitech; Oridian had raised $6.3 million in 2001 and posted revenues of $20 million last year. Oridian’s 60 employees were led by CEO Jacob Nizri, who commented that after the sale is complete, Oridian will manage YBrant’s international activities outside the US including: Germany, the UK, France, Argentina, Australia, Scandinavia, Italy, Belgium and the Netherlands, according to Ybrant’s founder.
Ybrant is a Hyderabad-based company, founded by Suresh Reddy. With over 9 billion monthly impressions, a massive worldwide inventory and access to tens of millions of users in various continents, Ybrant has been valued at $125 million in the Sansar round. As Nizri mentioned: “We look forward to partnering with Ybrant’s family of businesses that will arm us with the entire arsenal of digital marketing tools to provide our clients with full spectrum digital marketing services. ”
The acquisition of Oridian continues Ybrant’s international growth. Earlier this year, Ybrant bought the US-based online ad-network firm AdDynamix for $10 million and acquired US-based MediosOne and VoloMP, the flagship product of Seenietix, Serbia, last year for an undisclosed sum.