IAC CAP Buys Israel’s GirlSense, Targeting Tweens

girlsense-logo.pngIAC Consumer Applications & Portals (IAC CAP) has acquired Israel-based StarNet Interactive, parent company of Girlsense, “an ingenious fashion community for tween and teen girls that blends social networking with an artistic, inspired, virtual fashion world.” Deal terms were undisclosed.

StarNet Inteactive is a spinoff company of Gteko ltd, a company sold to Microsoft Corp in 2006. The company has raised $2.7 million in VC funding to date, and focused on growing Girlsense as a safe, free, ad-based social network for tweens aged 8-14. GirlSense has appoximately 13 million registered users and over one million unique visitors a month.

girlsense-grab.pngUsers of GirlSense can design their own fashions, sell them in virtual boutiques that they maintain and market, and  socialize. According to the press release, GirlSense targets a slightly different demographic than those of other IAC CAP’s properties: virtual world for teens Zwinki, SmileyCentral and Webfetti.

John Park, president and CEO of IAC Consumer Applications & Portal (CAP) said:

“Part of our growth strategy includes acquisition of products and companies that complement our core competencies. Adding Girlsense.com to our existing teen targeted product portfolio provides us with broader teen mindshare, and access to the coveted tween demographic.”

Girlsense is based in my hometown, Ra’anana and is led by founder and CEO Cathy Glazer.

Disclosure: I am an IAC employee and own shares of the company (IACI).

Eze Vidra
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Eze Vidra

Chief Innovation Officer at Antidote
Eze is the Chief Innovation Officer at Antidote, a startup helping patients search and match to clinical trial, to accelerate medical breakthroughs. Previously, Ezewas a General Partner at Google Ventures Europe. Before GV, Eze founded and led Campus London, Google's first physical hub for startups, and was the Head Google for Entrepreneurs in Europe. He's an experienced product manager and startup mentor. In 2012 Eze founded Techbikers, a non-for profit supporting children education in developing countries.
Eze Vidra
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Eze Vidra

Eze is the Chief Innovation Officer at Antidote, a startup helping patients search and match to clinical trial, to accelerate medical breakthroughs. Previously, Eze was a General Partner at Google Ventures Europe. Before GV, Eze founded and led Campus London, Google’s first physical hub for startups, and was the Head Google for Entrepreneurs in Europe. He’s an experienced product manager and startup mentor. In 2012 Eze founded Techbikers, a non-for profit supporting children education in developing countries.