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May 25, 2026 Weekly insights on Israeli tech, venture capital, and AI

Category Augmented Reality

Will COVID-19 mainstream AR/VR?

From video conferencing tools to project management platforms, companies, institutions and individuals are becoming adjusted to remote environments. This brings back into the spotlight the technologies of Augmented Reality and Virtual Reality. Both have thus far failed to live up to expectations and their potential to become an integrated part of the general public’s daily routine. But could COVID-19 change that?

How AR is Enhancing Retail

Zozo suit AR

In a recent A16Z podcast, Marc Andreessen said he believes that VR will be “like 1000 times bigger” than AR. He also recognised that this is a very contrarian view to consensus in the Valley, which puts VR as a niche and…