Smart glasses, 3D content and the ‘iPhone moment’ for AR

Gradually, then rapidly, said Ernest Hamingway. That’s what I think will happen to AR and 3D content once it has its iPhone moment. Will 2024 be the year? and who will lead this new industry?

Will COVID-19 mainstream AR/VR?

From video conferencing tools to project management platforms, companies, institutions and individuals are becoming adjusted to remote environments. This brings back into the spotlight the technologies of Augmented Reality and Virtual Reality. Both have thus far failed to live up to expectations and their potential to become an integrated part of the general public’s daily routine. But could COVID-19 change that?

The stars align for AR to go mainstream

The market for AR developers is red hot and some predict that Apple smart glasses sales may surpass the iPhone in the next decade. Where are we in AR? and are the stars finally aligning for mass adoption?

How AR is Enhancing Retail

In a recent A16Z podcast, Marc Andreessen said he believes that VR will be “like 1000 times bigger” than AR. He also recognised that this is a very contrarian view to consensus in the Valley, which puts VR as a niche and AR as a daily use case empowered by our phones. Whether he’s right, time will …

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