Category B2C

What it takes to win in GenAI Consumer Tech

what it takes to win in gen ai consumer tech

Generative AI has gone from an early novelty to an increasingly mature consumer category. The days of quick “ChatGPT wrappers” topping the charts are behind us. To stand out today, consumer-facing founders must combine AI-first thinking with the timeless lessons…

Kindling Early B2C Growth: Getting to 1,000 Users

B2C growth cover

“When building for your first thousand users, you’re not looking for statistical significance – you’re looking for insights. One deep conversation with a user who loves your product is worth more than a hundred lukewarm surveys.” Rahul Vohra, founder of…

Consumer startups still got Mojo

Consumer startups

The rumours on the death of consumer startups have been greatly exaggerated, it seems. Enterprise seems to be all the rage for VC investors. So much so, that in fact, that only 7.1% of all venture capital investment in 2023…

The State of Consumer Tech in Israel in 2023

While Israeli startups successes are well known in the B2B space (cybersecurity, enterprise tech, devops…), B2C startups are unsung heroes… The landscape of B2C tech in Israel is blossoming, despite several challenges. Whether it’s gaming, commerce/ DTC or creator economy,…

Are you telling a story or pitching features?

Storytelling is a powerful tool for any brand, and it’s especially important for consumer products. When a company can effectively communicate the values and mission behind its product, it can form a strong emotional connection with its customers. This connection…

What’s a better return on investment: Enterprise or consumer tech?

Venture Capital is driver by power laws, meaning that a small percentage of companies drive the majority of the returns. In other words, VCs are looking for the needle in the haystack vs. the average company to drive economic returns.…

Clubhouse put a big bullseye on social audio

I’ve previously written about Clubhouse (What makes Clubhouse great and what may cause its demise). Perhaps it’s boredom, or Zoom fatigue, but there’s something quite appealing these days about having social conversations without turning on a camera. The early buzz…