FutureBrand 2010: Israel Up 11 Spots in Ranking As a Country Brand
Since 2005, the FutureBrand Country Brand Index, produced in partnership with BBC World News, has measured the strength of a country brand. Israel moved in the right direction in 2010, climbing 11 spots to #30. Israel was also crowned as one of the 'Rising Starts of 2010' along with Chile, Argentina and Iceland.