Shortening the Time to WOW (TtW) in AI products
How to boost user adoption and engagement by shortening the time to WOW
Category marketing
Marketing While in Stealth Mode
Many early-stage startups operate in stealth mode—whether to buy time, perfect the product, or avoid tipping off competitors. But the rules of stealth have evolved. Today’s investors expect traction earlier, and complete silence is a competitive disadvantage. A conversation with…
Is there a marketing crunch in Israel? A chat with an Israeli Unicorn CMO
VC Cafe and Appsflyer CMO Ran Avrahamy on marketing for startups
Israeli Startups and Marketing – 5 Questions with an Experienced CMO
When is the right time for a startup to bring on marketing? Are brand and storytelling important before product-market-fit? We asked Hila Shitrit Nissim*, an experienced CMO, to share her perspective on marketing in Israeli startups.
Tveez Marketing Intelligence Raises $15 Million
TVeez a point of sale marketing company, is moving forward with a $15 million round led by Giza and Benchmark Israel. TVeez was founded in 2004 with no VC capital – perhaps because it was co-founded by Yair Goldfinger, founder…
Get discount coupons on the go with PDway
Still in stealth mode, Israel-based cellular applications developer Pdway has raised $3M from “a private investor active in the real estate market.” This is the second round, following a $1M investment last year. The company has developed technology that enables…