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Tracx

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B2B Marketing in 2014: Content + Technology

2014 will be a BIG year for Digital Marketing. AdAge’s annual survey of top B2B marketers found that 80% have boosted their digital marketing budgets, the highest proportion ever. A new wave of Israeli marketing technology startups are helping CMOs get more bang for their digital buck.
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Bitesize Tuesday: Tracx, Innovid, Kenshoo, uTest and More Investment Rounds [recap]

Israeli startup fundraising seems to be picking up towards the end of Q3 with several companies raising rounds of at least $10 million each. Innovid, Tracx, eXalate, uTest and SimpliVT are featured on this bitesize report.