The Psychology of Influence in Online Startups

You have a few seconds to persuade a user to use your product or service in this age of information overload. VC Cafe brings you six techniques of persuasion researched by Prof Robert Cialdini and applied on the world of online startups and mobile apps. Are you convincing your user enough to buy?

Will Anobit be Apple’s R&D Center in Israel?

Apple is in talks to acquire Israeli flash maker Anobit for a rumored $400-$500 million, according to a report by Calcalist. This would be Apple’s first acquisition in Israel and if completed, Anobit and its 200 employees in Herzliya will become Apple’s R&D center in Israel.

Tawkon Raises $700K in Seed Round to Stop Mobile Radiation

Tawkon has secured a second seed round of $700,000 led by Israeli angels including thetime (operated by Ilan Shiloah, Chairman of McCann Erickson Israel and Nir Tarlovsky) as well as Zvika Barinboim.

India Bound: Call for Israeli Entrepreneurs in India

I’ll be in Incredible India next week. I’d love to hear from Israeli entrepreneurs doing business in India in one way or another – please contact me at eze [at] vccafe dot com. ALSO If you’re an Israeli tech startup pre-launch – we’d love to chat with you. Send us a note with a brief …

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