Are you telling a story or pitching features?

Storytelling is a powerful tool for any brand, and it’s especially important for consumer products. When a company can effectively communicate the values and mission behind its product, it can form a strong emotional connection with its customers. This connection is crucial for building brand loyalty and ensuring that customers continue to choose the product …

The long-term impact of generative AI on media

The long term impact of generative AI on the media and entertainment industry and how might blockchain address the challenge of Trust

Generative AI and the future of content creation

Generative AI will dramatically reduce the price and effort of creating new content, and automating tasks

Generative AI and the exponential growth of content

Automation is coming for content creation – what will be the implications?

Generative AI will really take off when it moves from playful to useful

Generative AI has a lot of potential, but to become truly useful, it will have to get more specialised to complete role-specific tasks

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