Building on my post on ‘Advice for startups in a downturn (May 2022 edition)’, this week I continued to follow with interest the impact of the current correction on startups and venture capital, particularly in early stage.
What’s new in Israeli AdTech and Martech?
The level of innovation in adtech and martech seems to be accelerating despite the challenges and limited funding available for the space, partly because they are less reliant on external funding for growth. It’s a crowded space, so this posts examines the latest trends and interesting innovations in Israeli advertising technology.
