Israeli start up TVinci, developer of online and mobile video solution for media companies and cellular carriers, has announced a first round of $1.6 Millon led by Zohar Gilon’s and Ron Tamir’s Keidan Capital Group.
TVinci specializes in creating VOD and live content environments for their paying clients including mobile operators, IPTV and big media companies such as Viacom, who uses TVinci’s technology to power its video content on brands like MTV. The video players add interactivity and customization to existing websites, and reportedly increase user engagement on the site. For example, before TVinci, users watched one video per session on average. Now, in MTV Israel and MSN Israel, powered by TVinci, people now watch an average of 7 videos each visit. The increase in engagement is attributed to a set of widgets, presented above of besides the video. Users can add comments, chat, tag and include thought bubbles – while watching the video.
In an interview to VC Cafe last year, Ido Wiesenberg, TVinci’s 27 year old co-founder, explained how TVincni was able to run the company with no funding:
VC Cafe:TVinci launched without raising capital. How did you initially fund TVinci?
We followed some very clear guidelines from day one, aiming at staying (at least) balanced. I think we were confident enough with our platform to insist on charging, and were lucky enough to find clients who believed in us from the beginning.
TVinci is led by CEO Ofer Shayo, VP Biz Dev Wiesenberg and CTO Guy Barkan. These days, TVinci’s work with Viacom can be seen in emerging markets such as Hungary, Poland and Israel.