Another Israel/California based startup makes the headlines: Fixya, a site dedicated to help customers troubleshoot electronic devices, has just announced a series B funding of $6 million led by Mayfield Fund, and Pitango Venture Capital.
FixYa is a user generated customer service platform, enabling visitors to search for answers about their product-related questions. The FixYa community will usually deliver the answer within 12 hours. Q&As are organized by product type and model.
Since raising a series A of approximately $4 million in funding about a year ago, Fixya has been growing its user base and adding premium features. According to Compete and Quantcast, Fixya has over a million and a half unique users a month, and over 100K daily uniques (US traffic only is up 700%). Premium features include a revenue share with top users who qualify as FixYa experts (what they call Wiz or Guru). The “Premium Assistance Expert” participates in live chats with FixYa users for 12 bucks an hour. Last time I checked the minimum rate in California was $9.36, so geeky high school kids should find this attractive.
Like many Israeli startups recently, Fixya made the move from Israel to Silicon Valley fairly quickly, which might be one of the reasons for the company’s success.
Fixya intends to use the proceeds of this round to continue its U.S. expansion, as well as enhancing the product capabilities. Competition in this field is fairly low, although they should keep an open eye on the SF based Satisfaction.
Here’s a sample question for illustration:
won’t print black!
I have the Dell 720 printer, and all of a sudden, it won’t print any black! When I print the test page in color, the colors are predominantly red for some reason, and when I print the test page in black and white, there’s a blank page even though the ribbon and cartridges move as they normally should. (My ink levels are fine and I have even switched cartridges.)
Posted by colinmeneely on Oct 16, 2007