Before the explosion of user generated content on the web, content was king. While some will argue that it still is, it starting to look like distributing, measuring and recommending are the name of the game.
Israeli-Italian start up beeTV Ltd, which develops a personal TV suggestion engine, is enjoying the trend. BeeTV has announced a second round of financing backed entirely by the Italian venture capital fund Innogest, in the single largest round the found has made.
The company was founded in 2006 by Israelis Yoram Granit, Yaniv Srolnik as well as Italian Chairman Rodolfo Hecht who expressed confidence in the company’s ability to win:
“We already knew we had the most innovative product on the market. Now we have the means to push it to the next level. We are proud of being one of the few companies that is able to announce a major VC deal in today’s frozen market.”
BeeTV offers a Personal Content Channel (PCC), which resides in the subscriber’s set top box (whether IPTV, cable, satellite, mobile or DTT), mobile phones and PC. This personalized “TV Guide” searches all the content source and pushes the relevant content to that subscriber, while analyzing his preferences through a proprietary algorithm.
The company has kept its list of clients quiet, and is planning to use the proceeds of the investment to increase its sales activity in the US and Europe.