Play4Skill, a relatively unknown Israeli startup, has raised an second round of $400,000 from from Israeli advertising agency Adler Chomsky. P4S develops multi-player skill games, primarily focused on 3D life-like Domino games. Dominoes Stars, the company’s flagship product, is available as a downloadable client or an online game.
Israel has long been power house of online gambling software, with companies like 888 and Playtech dominating the casino, poker, slots and even online scratch cards. P4S is no different, offering a ‘legal’ gambling game based on skill rather than luck. The games are realistic and visually appealing, where players from all over the world (well, almost) can gamble against each other over an old-fashioned domino game.
Players located in any of the 12 states in the United States of America: Arizona, Arkansas, Delaware, Florida, Illinois, lowa, Louisiana, Maryland, Montana, Ohio, Tennessee and Vermont, are neither eligible to open an account with Dominoes Stars
Tournaments lure new users with cash prizes reaching $3000. As gambling is illegal in the US and Israel, the company is based in Cyprus and operated as P4SMedia.
Play4Skill’s business model is ad-supported as well as paid games. Most recently, the company is developing a B2B offering to license its products to portals and online games sites.
Play4Skill is based in Haifa, Israel and has 12 employees. Vladi Bergman(CEO) and Elchai Granot (VP business development) founded the company in 2006. Play4Skill’s major shareholder is Israeli businessman Gad Zeevi (read about his “liquidity challenges” on Haaretz Feb 17 2009).