SundaySky, an Israeli startup which provides e-commerce businesses a platform for dynamic videos), has raised a $9 million round led by Norwest Venture Partners (NVP) joined by previous investors Globespan Capital Partners and Carmel Ventures. The company was originally funded by Yossi Vardi, and this round brings the total investment in SundaySky to $17 million. Dror Nahumi, partner and NVP and the fund’s rep in Israel, will join SundaySky’s board of directors. The company said it will use the proceeds of this round to strengthen its sales and marketing efforts.
SundaySky’s SaaS platform leverages existing website assets, mainly product listing feeds, eliminating the need for customers to maintain the videos. Other benefits include increased customer engagement with fully interactive and compelling calls to action. According to a recent PR piece by the company: “70 percent of viewers watch SundaySky videos all the way through, resulting in [higher] conversion rates“.
In the official press release posted on SundaySky’s site, Dror Nahumi said:
“It has been demonstrated that video content creates a higher level of engagement among online viewers, leading to increased awareness and a significantly higher conversion ratio. As businesses integrate video into their online presence, the technical problem of how to create, manage and change video content in a highly scalable and cost effective manner has emerged. SundaySky’s solution addresses these challenges and we are impressed with the company’s proven ability to impact performance for the leading websites that have adopted the platform”
Founded in 2006 by Yaniv Axen (CTO) and Shmulik Weller (currently serves as CEO),SundaySky is headquartered in New York with a research and development office based in Tel Aviv. It currently has 31 employees, mostly creative producers, copywirters, etc. Some of its current clients include travel sites, real estate listing sites and publishers such as The History Channel and The Discovery Channel. Check out this sample video from Overstock.com.
Note: Dapper, generator of dynamic display ads using feeds has recently been sold to Yahoo. SundaySky has the potential to do the same video. Watch this space.