This is a cool little deal that flew under the radar – Stergen, an Israeli startup developing technology to convert 2D TV broadcasting into 3D images, announced a $1.86 million round led by VIZRT, a Norwegian corporation. VIZRT develops content production tools for the digital media industry – from award-winning 3D graphics & maps through integrated video workflow solutions and online publishing tools. As part of the deal VIZRT will own 20% of Stergen and will have distribution rights to its technology.
Martin Burkhalter, Vizrt CEO, stated:
“Stergen’s 2D to 3D stereo conversion tools can complement live stereo 3D production, as well as offer a compelling alternative to expensive, logistically complex, live stereo 3D production. It cuts costs without compromising superior, broadcast quality, which matches Vizrt’s strategy of offering superior products that address the economic realities of our customers.”
This is not the first time this nordic company is exposed to Israeli broadcasting technology. During the Obama election, VIZRT collaborated with Israeli startup SportVu to bring the viewer a full-color 3D representation of a remote correspondent, creating the experience a face to face conversation. Sportvu was later sold to News Corp.
Stergen is part of TheTime group led by Ilan Shiloach, which invested in 16 Israeli startups. Stergen was founded by Dr. Miki Tamir, Avi Klinger and Itzaac Wilf. Tamir has previously taken part in the founding of Orad, Seambi, Vumii ,United Parents and the aforementioned SportVU.