Market Insights Tool: Consumer Commerce Barometer

For all the advertising and ecommerce startups out there: the Consumer Commerce Barometer (CCB) is a great way to gain market insights into how consumers interact with the internet as a source of information for purchasing decision. CCB is the result of a global effort by the IAB Europe in partnership with TNS Infratest and Google to quantify the role of online in the consumer journey from research to purchase.

CCB’s Knowlegde Center offers free downloadable power point presentations for each country that carried out the studies.

Some interesting insights surged in Israel (click here to download: Israel) where 2,000 users were surveyed in April this year:

  • Generally, products are rather bought offline.
  • Search engines are the most commonly used type of website for online research and mainly used by respondents who search for travel and tech-related information
  • Attitudes toward eCommerce reflect that consumers particularly evaluate the internet to be the first place they usually go to when researching products to buy. They further appreciate online shopping for its convenience and saving of time.

Question: Thinking in general, what sorts of websites do you use in researching purchases you make either online or elsewhere e.g. in a store / agency / showroom / by phone, etc.

Eze Vidra
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Eze Vidra

Chief Innovation Officer at Antidote
Eze is the Chief Innovation Officer at Antidote, a startup helping patients search and match to clinical trial, to accelerate medical breakthroughs. Previously, Ezewas a General Partner at Google Ventures Europe. Before GV, Eze founded and led Campus London, Google's first physical hub for startups, and was the Head Google for Entrepreneurs in Europe. He's an experienced product manager and startup mentor. In 2012 Eze founded Techbikers, a non-for profit supporting children education in developing countries.
Eze Vidra
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Eze Vidra

Eze is the Chief Innovation Officer at Antidote, a startup helping patients search and match to clinical trial, to accelerate medical breakthroughs. Previously, Eze was a General Partner at Google Ventures Europe. Before GV, Eze founded and led Campus London, Google’s first physical hub for startups, and was the Head Google for Entrepreneurs in Europe. He’s an experienced product manager and startup mentor. In 2012 Eze founded Techbikers, a non-for profit supporting children education in developing countries.