Market Insights Tool: Consumer Commerce Barometer

For all the advertising and ecommerce startups out there: the Consumer Commerce Barometer (CCB) is a great way to gain market insights into how consumers interact with the internet as a source of information for purchasing decision. CCB is the result of a global effort by the IAB Europe in partnership with TNS Infratest and Google to quantify the role of online in the consumer journey from research to purchase.

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For all the advertising and ecommerce startups out there: the Consumer Commerce Barometer (CCB) is a great way to gain market insights into how consumers interact with the internet as a source of information for purchasing decision. CCB is the result of a global effort by the IAB Europe in partnership with TNS Infratest and Google to quantify the role of online in the consumer journey from research to purchase.

CCB’s Knowlegde Center offers free downloadable power point presentations for each country that carried out the studies.

Some interesting insights surged in Israel (click here to download: Israel) where 2,000 users were surveyed in April this year:

  • Generally, products are rather bought offline.
  • Search engines are the most commonly used type of website for online research and mainly used by respondents who search for travel and tech-related information
  • Attitudes toward eCommerce reflect that consumers particularly evaluate the internet to be the first place they usually go to when researching products to buy. They further appreciate online shopping for its convenience and saving of time.
Question: Thinking in general, what sorts of websites do you use in researching purchases you make either online or elsewhere e.g. in a store / agency / showroom / by phone, etc.
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Eze Vidra
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Eze Vidra
Co Founder and Managing Partner at Remagine Ventures
Eze Vidra is the founder of VC Cafe and the co-founder and managing partner of Remagine Ventures, a pre-seed fund investing in ambitious founders at the intersection of AI, technology, entertainment, gaming, and commerce with a spotlight on Israel.

He is a former General Partner at Google Ventures (GV) in Europe, former head of Google for Entrepreneurs in Europe, and founding head of Campus London, Google's first startup hub. Eze writes on Israeli tech, venture capital, artificial intelligence, and founder strategy.

He is also the founder of Techbikers, a nonprofit that brings together the startup ecosystem on cycling challenges in support of Room to Read.
Eze Vidra
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