In 2008, VC Cafe covered the story of EyeView . Three friends won the Harvard Business School business plan competition, carried on with the venture to raise money from respectable VCs in Israel and land clients like Yahoo and eBay. But since then, very little was heard about the company until now. Beet.tv reported that Innovation Endeavors, the VC fund led by Google’s chairman Eric Schmidt, has invested an additional $1 million in Eyeview, bringing the total investment in the company to $6 million to date from Gemini and Lightspeed ventures.
Eyeview went through a pivot of its product as well. Originally offering flash tutorials and welcome clips for websites, Eyeview now creates tools that enable advertisers to change display ads on the fly, according to the demographic, geo location, etc. Watch the clip below and see how the same ad differs when it’s shown in two different locations: http://www.youtube.com/watch?v=IpSHBV1Zvzw&feature=related
One of Eyeview’s co-founders is Oren Harnevo, the brother of Ran Harnevo, who started 5min and sold it to AOL . Entrepreneurship seems to be passing in the family – their mom, Linda Harnevo is also an entrepreneur – she founded the startup LifeonKey, which enables people to access their medical records online, on the mobile and on flash drives.
This is Innovation Endeavor’s second funding of an Israeli startup. A few months ago, IE invested in Any.do (see coverage on VC Cafe).