Category Direct to Consumer

DTC in 2025: Not Dead, Just Evolving

DTC brands 2025 VC Cafe

In 2018, I wrote about the rise of Direct-to-Consumer (DTC) brands as they disrupted legacy incumbents with better design, pricing, and customer intimacy. Seven years later, some say DTC is dead. But they’re wrong—DTC isn’t dying. It’s evolving. Just last…

DTC startups disrupting traditional brands

Direct-To-Consumer, or DTC in short,  are products or services that are financed, designed, produced, marketed, distributed and sold by the same company. They bypass the middleman and connect directly to consumers. Others call them Digitally-Native Vertically-Integrated brands (DNVB). The appeal is simple…