April 22, 2026 Weekly insights on Israeli tech, venture capital, and AI

Category Social Commerce

DTC in 2025: Not Dead, Just Evolving

DTC brands 2025 VC Cafe

In 2018, I wrote about the rise of Direct-to-Consumer (DTC) brands as they disrupted legacy incumbents with better design, pricing, and customer intimacy. Seven years later, some say DTC is dead. But they’re wrong—DTC isn’t dying. It’s evolving. Just last…

The Gifts Project Announces New Investor and a Partnership with eBay on Social Shopping

GiftsProject logo Israeli statup

The Gifts Project, a social commerce platform, has been making quite a few headlines recently. The company raised $1 million in seed from Gemini and a few days later, European VC Index Ventures was mysteriously added to its investors page. The terms of the additional funding were not disclosed. Today, the Gifts Project announced a partnership with eBay, in which the e-commerce giant will host the Gift Project's 'white label' application, which enables users to set up their own Group Gift pages on eBay