Green Road raises $13 million from existing investors and appoints Jim Heeger, a silicon valley veteran as the new CEO. The Israeli startup developing anti-accident and fuel saving technology for the car. Check out this video to see the technology in action. In the company’s official announcement, Heeger said:
“GreenRoad is one of those rare opportunities; it’s an extremely well-positioned company offering a compelling solution to an existing and growing problem. In this case, our driver performance management solutions deliver real, measurable results including improved safety, reduction of crash-related costs and savings in fuel consumption and emissions.”
The funds that participated include Benchmark, DAG Ventures, Amadeus, Richard Branson’s Virgin Green and Generation investment management, Al Gore’s fund. Green road has raised over $45 million to date.