Sorry, Brands…Your Digital Agencies are Lying to You

Brands spend a fortune on marketing- more than 9% (b2c) and 7% (b2b) of total revenue. Within marketing budgets, the fastest growing portion (+40%) is social media. Unfortunately, a growing body of evidence suggests that garnering LIKES on a Facebook page does nothing to foster community or increase engagement. Your digital agency has been lying to you. The better approach for lowering customer service costs and increasing engagement is to transform your organization into a social business.

How Can Venture Capital Funds Differentiate Themselves [VC Wish List Part 2]

10 things VCs can do to differentiate themselves and provide more value to potential investments – based on feedback from dozens of entrepreneurs. So what makes one VC fund be better perceived than others?

The Entrepreneur’s Wish List from VCs [part 1]

VC Cafe asked entrepreneurs to tell us what type of help or support they wish they could get from the venture capital investors. What started originally as how can VCs differentiate themselves to stand out, quickly became an Entrepreneur’s wish list from its VCs.

10 Tips for Making your Startup More Attractive for Investors [Presentation]

How to make your startup attractive for investors? Raising money can be time consuming and proper preparation can save you time and money. Here are 10 tips to consider before you pitch to raise funding, originally presented at Launch48 in London.

Complete The Feedback Loop: Exclusive Interview With Kampyle’s CEO

Why are users leaving your site? Why are they leaving full shopping carts and going else where? Is there something wrong with your fonts and Firefox 3 beta 5? Those are questions that many site owners ask themselves daily. Until recently, there were not too many tools available to extract that kind of insight, but …

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